Tuesday, March 27, 2012

Image should be authentic and not fake

Image Management is about helping individuals/organizations project the right image, so that they can create positive impressions on others. Image matters because our success in various spheres whether professional, social or personal depends on how people perceive us! As perception is believed to be reality most of the times in life, it becomes important how we build people’s perceptions of “us” in their minds by managing our image.
As a marketer in my corporate life, I realized that people’s decision to buy products as big as a TV or as small as a lip balm, depends on which brand do they perceive positive for the kind of benefit they look for.  I believe that it is truer in case of people... you get hired for a job because you are perceived as smart & a high performer. You make more friends because people perceive you as a fun person to be with...
A gentleman in one of my workshops few days back said “It is not possible to keep up image for long because it is fake...”  I told him that the right image should not and does not have to be fake. During my individual consultations with clients, I spend a lot of time understanding what a client’s personality, likes/dislikes, attitudes; traits are before going ahead with any recommendations on their Image! So Image has to be authentic and represent who the person actually is. It cannot be fake or phony!

You cannot wear clothes by the rule of book always! You have to consider who you are. If a business suit chokes you and you are not a banker then why wear it. Even when a situation requires a certain way of dressing, mould it as per your likes/ dislikes. Office-wear does not mean boring. You can add colours, interest with unique accessories that differentiate you as a person!

Friday, March 16, 2012

Questions to ask before you shop for clothes?

Most of us buy clothes by the look of it... when something looks nice or we’ve seen something in a Fashion magazine or seen a celebrity wearing it we feel confident buying it. But to really use clothes to our advantage and spend our money on clothes wisely we need to ask the following questions:

- What is the occasion for which I am buying this new clothing? Buying another party dress when you have a closet full of them may not be wise. When I do wardrobe evaluations for my clients this was a common occurrence.
- Do the clothing details communicate the right message as per the purpose, occasion? Even though you might love horizontal stripes but they are not apt for a business situation. So make sure your clothes communicate the right message.
- Do the clothes correctly represent your inner personality? Business clothes don’t always have to be dull and boring. You can also spot a bright scarf or tie to show the vibrant side of your personality
- Many clothes may look attractive on a window display but the question is do they make you look attractive? They should flatter your body shape and personal colouring! While helping clients shop I have to tell them to resist that temptation.
- Do the new clothes go with your current wardrobe? If the new top you buy doesn’t go with anything in your wardrobe then it goes unworn. That’s the reason most people have about 70% of their wardrobe as non-functional.
Use clothing as a resource to project the right and positive image at all times!