Friday, October 7, 2011

Why do you need Image consulting?

In life why do some people seem to get it all with a cakewalk whether it is their professional, social or personal life? Have you ever wondered why some people or even organizations have it easy, how they possess a certain charisma, seem to get noticed, make an impression and get what they want? Most people think only products need to be marketed and sold. Whereas, every individual’s & organization’s success depends on marketing & selling himself/herself by projecting the right image and an impression that will make the cut! That is where Image Consulting helps and come into the picture.
Product vs. People
Imagine walking into a grocery store and walking across the store searching for stuff you want to buy. As you walk through the aisles that interest you, there are several options/brands of each product. Considering you are not brand loyal you pick a product that catches your attention or is visually appealing. Then check the product specifications and price on the package and decide within 30 seconds or less in most cases whether the product goes in your cart or not. Based on that less than 30 second interaction with the product’s packaging the consumer’s decision will depend on how effectively the package communicates the benefits and how the offer (if any) is communicated.
Don’t we do the same with people? When we meet new people, we evaluate them in the first few minutes of meeting them. Research shows that we make first impressions about people within 3 seconds of meeting them. By that time they might have spoken a few words or few sentences but we judge them by what they wear, their posture, body language, their accent, tone and overall presentation in those few minutes. In these few minutes we even make significant judgements about these people. Therefore, through our first impression of others we consciously or unconsciously are receptive, less receptive or non-receptive of individuals. This is quite similar to the process of buying a product. Thus people like products don’t have an unlimited time for making that right first impression and selling themselves. And their success depends on how well they are able to project a positive image inside out.
Benefits of Image Consulting for individuals & organizations
In a world where perception is reality; your image is continually at work. With Image Consulting, individuals or organizations can use image as an asset to achieve their goals. For individuals, think of interviews, first few months at work, first date and all those occasions, places, people that can have an impact on your success or happiness. Would you not like to project a positive image and create and impression that works for you? Image consulting has been proven to enhance an individual’s image resulting into a more successful and happier personal, professional and social life. Also, Organizations benefit through increase in market share, price premium, attracting & retaining talent, favourable media coverage.
In conclusion, Image Consulting helps a person/organization to project an authentic, appropriate and attractive image to achieve desired goals. Image Consulting does for an individual or organization what marketing/selling does for a product!

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