Saturday, October 29, 2011

Dressing well and Building your own Personal Style

When it comes to clothes, small details often make big impact. Indeed, God is in the details whether it comes to art, science or dressing well that combine art, science and much more. And when you put all that effort, thought & time and develop a clothing style that is distinctly yours it is your “Personal Style”. Remember how you go “aha” every time you see someone you know and how they dress themselves impeccably while maintaining a style that we associate with that person. While dressing well and developing a “Personal Style” is something that takes its own effort and time; one can achieve it with the will to do the same, knowledge of clothing elements and an artistic expression of his/her likes/dislikes.

The science part of clothing gives you the basics of carefully picking clothes that not only flatter your physical appearance but are in agreement with your personality and roles in life. For instance, if you want to create the illusion of being tall wear vertical lines which also communicate business and authority. Similarly, colours which are the most visual aspect of clothing should be carefully chosen as per the occasion – business/casual and your personality. If you are a serious person who mostly encounters business situations then wearing dominant bright colours may not be a good idea!

After, you understand the different design elements or take help from an Image Consultant to figure out what works best for your body type, personality and roles. Now comes the art part. You might be a banker who loves red colour. While it would be inappropriate to wear a matched red suit, you will do nothing wrong if you wear a bright red scarf underneath your business suit - you will rather make a style statement amongst the boring business suit wearers. Thus, you can add interest to any ordinary outfit by adding an interesting and unique accessory/ clothing piece that you like. The art in clothing will let you express yourself through your clothes and lend your outfit an “X-factor” every time you dress. And that is what makes all the difference in helping you stand out from the crowd every time you go out, of course in a positive way. I want to categorically point out that outrageous, shocking, rebellious style is not what I am talking about here.
So go out and create your own "Personal Style" - one of your biggest assets!

Friday, October 7, 2011

Why do you need Image consulting?

In life why do some people seem to get it all with a cakewalk whether it is their professional, social or personal life? Have you ever wondered why some people or even organizations have it easy, how they possess a certain charisma, seem to get noticed, make an impression and get what they want? Most people think only products need to be marketed and sold. Whereas, every individual’s & organization’s success depends on marketing & selling himself/herself by projecting the right image and an impression that will make the cut! That is where Image Consulting helps and come into the picture.
Product vs. People
Imagine walking into a grocery store and walking across the store searching for stuff you want to buy. As you walk through the aisles that interest you, there are several options/brands of each product. Considering you are not brand loyal you pick a product that catches your attention or is visually appealing. Then check the product specifications and price on the package and decide within 30 seconds or less in most cases whether the product goes in your cart or not. Based on that less than 30 second interaction with the product’s packaging the consumer’s decision will depend on how effectively the package communicates the benefits and how the offer (if any) is communicated.
Don’t we do the same with people? When we meet new people, we evaluate them in the first few minutes of meeting them. Research shows that we make first impressions about people within 3 seconds of meeting them. By that time they might have spoken a few words or few sentences but we judge them by what they wear, their posture, body language, their accent, tone and overall presentation in those few minutes. In these few minutes we even make significant judgements about these people. Therefore, through our first impression of others we consciously or unconsciously are receptive, less receptive or non-receptive of individuals. This is quite similar to the process of buying a product. Thus people like products don’t have an unlimited time for making that right first impression and selling themselves. And their success depends on how well they are able to project a positive image inside out.
Benefits of Image Consulting for individuals & organizations
In a world where perception is reality; your image is continually at work. With Image Consulting, individuals or organizations can use image as an asset to achieve their goals. For individuals, think of interviews, first few months at work, first date and all those occasions, places, people that can have an impact on your success or happiness. Would you not like to project a positive image and create and impression that works for you? Image consulting has been proven to enhance an individual’s image resulting into a more successful and happier personal, professional and social life. Also, Organizations benefit through increase in market share, price premium, attracting & retaining talent, favourable media coverage.
In conclusion, Image Consulting helps a person/organization to project an authentic, appropriate and attractive image to achieve desired goals. Image Consulting does for an individual or organization what marketing/selling does for a product!